Click Forensics, the company that maintains the Click Fraud Index, a network that monitors and reports on data gathered from more than 4,000 online advertisers and their agencies, has released its ...
Expectations are high that Google will reveal another quarter of unstoppable growth Thursday, buoyed by a boom in online advertising. But as the Web giant gets fatter, so do its parasites. According ...
The devil is in the data--and in this case, in the clicks. Google and third-party auditors disagree on whether click fraud--the practice of inflating pay-per-click ad fees with automatic clicking ...