R. Peter Munves, a record company executive who revolutionized the marketing of classical music, died Aug. 19 in Glen Cove, New York. He was 97. His death, in a nursing home, was confirmed by his son ...
As an executive at Columbia and RCA Records, he popularized the classics for mass audiences by applying the same techniques used to sell pop music. By Adam Nossiter R. Peter Munves, a record company ...