Your dream customers aren't that different from everyone else. They respond to the same psychological triggers that Dr. Robert Cialdini uncovered in his bestselling book, Influence, first published in ...

Certified Ethical Influence Practitioners reveal how business owners and professionals can become more persuasive to increase their sales, revenues, and profits You can read the greatest business book ...

People are trying to influence you all the time. Sometimes they’re doing it in an annoying or underhanded way. I signed up for a credit card recently, and the bank that issued the card sent me a ...