Churn rate refers to the percentage of customers or subscribers who stop using a product or service over a specific time period. For example, if a company starts the month with 100 customers and loses ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Marguerita is a Certified Financial Planner ...

What Is Customer Churn Rate? The customer churn rate is a critical metric that evaluates how well a brand retains its customers. It represents the percentage of customers who stop making purchases or ...

Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

To grow your agency, you need to lose some clients. While it sounds crazy at first, there is actually value in that thought. Understanding why clients leave enables you to improve your acquisition and ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...