“Dear Santa, My name is Isabel, and I was born on Christmas Day.” The words, spoken by a young girl with sleigh bells ringing, are heard as viewers see a hospital appear through a break in the clouds ...

A magical Marks & Spencer's campaign starring comedian Dawn French is the early front-runner in the annual Christmas ad battle, generating the most intense positive emotions of any of the festive ads ...

John Lewis has won the UK's annual Christmas ad battle, according to new research by DAIVID, The global creative effectiveness platform used its AI-powered platform to find the Xmas 2024 ads that ...

System1, the Creative Effectiveness Platform, has unwrapped the first 5-Star Christmas ad of the season from M&S Food, which is set to air on November 5th. Their Christmas brand mascot Fairy has once ...

McDonald’s in the Netherlands has been skewered online over its 2025 Christmas commercial, which was created entirely by artificial intelligence. The fast-food giant is the latest major corporation to ...