Corporate IT projects and military campaigns have something in common. Both receive monikers designed to either focus the team or heighten the participants’ resolve. This name game is fraught with ...

For new business owners who want to create sustainable growth for their ventures, choosing a company name and logo that will make a memorable impression on prospective customers is crucial to building ...

A brand name holds a lot of power. Those one or two words can impact how people perceive your brand. They can influence a customer’s decision to buy from you and even shape the memories people have of ...

United States trademark law applies special scrutiny to surname-based marks, and anyone considering such branding needs to be aware of the legal and practical issues that can arise. From Disney to ...