Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of their article on the benefits of multi channel ...

NIKE Inc.’s NKE recent performance highlights a growing imbalance within its channel strategy, raising important questions ...

Marketers are in a race to keep up with channel-hopping customers. Learn how to stay in step and engage customers across all platforms. If anyone fits the profile of an omnichannel customer, it’s the ...

We all hope to anticipate and act on the next big thing in pharmaceutical marketing, whatever that might be: value-based pricing, personalised medicine, real-life data. It could be something we’re not ...

Product distribution strategy is a vital component of a marketing campaign. A well-designed distribution channel strategy takes into account both the bottom line with channel partners and service to ...

‘Cross-channel,’ ‘multi-channel,’ ‘integrated’ and ‘holistic’ are just some of the terms used by marketers to describe campaigns that run across multiple channels and platforms. However, when it comes ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. This sounds straightforward, ...

In this article, we’ll explore one of the most well-known and widely used indicators in the trading world: the Price Channel. We’ll dive into how this technical analysis tool works and how it can be ...

YouTube continues to dominate online media for content creators, business owners and marketers. With over 2.70 billion people worldwide using the platform monthly and 500 hours of video uploaded every ...