The sweet spot for partner marketing is a smaller and faster moving target than ever before. As companies compete for the attention of better performing partners, they are striving to engage them with ...
"The defining theme for 2026 is 'smart stability,'" said CMA Co-Founder Kathryn Rose. "Channel marketers are not pulling back. They are getting more selective. With flat budgets and more pressure to ...
In January, data lakehouse pioneer Databricks hired OpenText and Cisco Systems channel marketing veteran Ghassan Lababidi as the company’s new Global Partner Marketing Leader. Lababidi (pictured) ...
Ongoing shifts in buyer behavior and rapid developments in technology are not only having an impact on direct marketing initiatives — they are also affecting the role of indirect channel partners in ...
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Evolving your GTM strategy: Shifting from channel to direct sales
The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...
The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...
Channel partner marketing can be a very misunderstood strategy, with a handful of marketers championing the amazing results it can deliver, but vast swathes of marketers not giving it their full ...
Most original equipment (OE) manufacturers will tell you that their channel partners are important and that building connections with them is key to a long and successful business relationship.
Zift has a healthy partner ecosystem for easy integrations and connections, making Zift a hub for all things related to partner management SANTA CLARA, California, Sept. 24, 2019 /PRNewswire/ -- Based ...
HPE is expanding its Marketing Pro Academy with a new on-demand Digital Marketing Partner Accreditation program. Hewlett Packard Enterprise is expanding its Marketing Pro Academy with a new on-demand ...
Marketing channels, such as distributors, wholesalers and retailers, provide your business with three kinds of functions: buying products for resale to customers, distributing products to customers ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When looking at your partner strategy, it is essential to think beyond linear sales ...
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