Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and mid-sized B2B tech firms. Selling products and services through channel partners — ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Doing so allows you to offer new products ...

Shopping habits are rapidly evolving as the penetration of digital technology increasingly blurs the line between virtual and real-world experiences. In fact, today's consumers peruse up to 10 sources ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...

YouTube is a great place to find and connect with your audience. Check out these 5 important lessons from top-performing channels. If a picture is worth a thousand words, then surely video has an ...

In an era of declining ad spending, companies are seeking more cost-effective ways to drive sales. Co-op marketing is a recession-proof advertising option that is mutually beneficial to retailers and ...

The 2016 edition of the CRN's Channel Chiefs is highlighting over 300 top channel executives in North America. Combined, this year's Channel Chiefs have over 27,000 years of experience in the channel.