Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

Channel leader Lori Cornmesser talks with Cass Cooper about her extensive experience in channel management and cybersecurity, discussing her role at 1Password and the importance of the partner ...

PLEASANTON, Calif., May 4, 2023 /PRNewswire/ -- ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, today announced that its latest ...

Channel management is a technique for selecting the most efficient channels or routes to market for your products and services, and deriving the best results from those channels by applying ...

TORONTO--(BUSINESS WIRE)--360insights, the leading global channel engagement and business optimization company, announced today that it has been named a leader in The Forrester Wave™: Channel ...

JacTravel has unveiled a dedicated channel management strategy under the leadership of commercial manager, James Blackmore. Embracing a trend in the usage of channel management technology by hotels, ...

This post was co-authored with Anne T. Coughlan, Polk Bros. Chair in Retailing and Professor of Marketing, Kellogg School of Management, Northwestern University and Sylvia Yang, Senior Consultant, ...

Too often channel strategies ranging from the most tactical and short-term to the most strategic and multiyear fail. Success or failure of a channel management strategy has nothing to do with the time ...

MINNETONKA, Minn.--(BUSINESS WIRE)--Channel Partners Capital (“Channel”), a leading provider of small business loans, announced today two significant developments to support the company’s growth ...

If you want to use anger in a constructive way, you first have to break the mental stigma that “Anger is bad.” There is no shortage of articles and advice on how to control your anger. “Take a deep ...