Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how channel management works.

Pentera, the market leader in AI-powered Security Validation, announces that CRN®—a brand of The Channel Company—has named Peter Rodriguez, AVP of Channel Management, to its prestigious 2026 CRN® ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

User organizations have lots of choices when buying management solutions. Many prefer to work directly with the vendor that created the management technology -others choose to work with a channel ...

Lightning International, a Hong Kong-based content and channels business, is unveiling Flash, a new turnkey channel management service, designed to help media companies streamline video distribution ...

The appointments to the newly created posts -- three hires from outside the company and one internal promotion -- were disclosed Wednesday in a note to some 2,600 channel partners from Paul Johnson, ...