While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...

Long-Awaited Industry Solution Fuses Mobile Location Data from Leading Providers to Enable Seamless Integration of OOH Planning and Buying into a Marketer’s Digital and Mobile Media Mix NEW ...

Working in tandem with your company’s channel partners to achieve your separate and corresponding goals is an underrated but useful approach to a smooth and mutually beneficial relationship. It’s ...

As Twitch progressively grows and goes through changes the improvements to the site on both the front and backend keep coming. Twitch's latest improvements come in the form of a new page for ...

WhatsApp is working on a latest feature which will allow users to easily get insights for their channels by providing them with important analytics in order to better understand their audience.

WhatsApp is developing a new feature to provide analytics for channels, offering insights on audience engagement. The feature is being tested and will be first available on WhatsApp Web. WhatsApp is ...

There has been more discussion about cross-channel analytics as more organizations leverage both digital and traditional vehicles in their communication mix. The emergence of Yahoo Web Analytics, ...

Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation.

Seeq is looking to double its channel partner count after the industrial Internet of Things analytics software startup recently raised a $23 million Series B funding round. The financing, announced ...

Amplitude wasted no time trying to poach customers after Google announced plans to shut down Universal Analytics (UA) and force an upgrade to Google Analytics 4 (GA4) this summer. The product ...