Rising from TikTok and Instagram to global influence, Anastasia Tupitsyna exemplifies how social-first creators are building ...

Brands may be overestimating how much influence celebrity endorsements have, after new research suggests just four per cent of fashion buyers choose their style based on such promotions. A survey by ...

The integration of celebrity endorsements in online gaming, especially bingo casinos, has transformed the marketing strategies of these platforms. When a high-profile celebrity associates themselves ...

For more than a 100 years, celebrities have publicly supported presidential candidates starting in 1920, when singer Al Jolson endorsed Warren G. Harding for president after World War I had just ended ...

Pop culture and politics have a history of crossover. These intersections take on new significance during an election year, but how important are celebrity endorsements of candidates, and do they ...

Pop culture and politics have a history of crossover. These intersections take on new significance during an election year, but how important are celebrity endorsements of candidates, and do they ...

Remember when sports events were all about the game? The 2024 FIFA Club World Cup finale changed that with its flashy pyrotechnics and J Balvin’s neon dreadlocks. As Chelsea and PSG warmed up, Doja ...

EAU CLAIRE — Before Vice President Kamala Harris and Minnesota Gov. Tim Walz took the stage for their rally in western Wisconsin, they brought up an act they hoped would resonate with Midwesterners: ...

Rihanna's maternity style redefined celebrity pregnancy fashion, showing how fashion innovation can celebrate and empower ...

Music festivals have become more than just a place to hear great live music. They’re cultural experiences, weekend escapes, and sometimes a glimpse into what your favorite artist’s creative vision ...

The new celebrity fragrance era:how Ariana Grande, The Rolling Stones and a new wave of artist-led brands are reshaping the celebrity fragrance market in 2025.