Here's a fun fact to ruin your day: Your car isn't painted with "Toyota paint" or "Ford paint." If you've ever gone into a body shop after a parking-lot kerfuffle and demanded the shop use "genuine ...

How important is color to you? For some people it’s not that important. They could buy a black or gray or white SUV, and it wouldn’t make much difference to them — if the price is right. But for ...

Aesthetics are very important for the rich and famous, especially for those building a brand around their image. And most celebrities go beyond having a collection of expensive cars. With a car ...

Learn how Cadillac develops its signature car colors each year, from trend forecasting to paint technology and final selection. Cadillac forecasts color trends 3–5 years ahead, using global trend ...

If you wash your own car or are checking out a potential new purchase and notice a difference in the shades of paint from one panel to the next, your immediate thought might be that it's been ...