Streamlining the management of campaigns saves time and increases agility, but it's unlikely any one solution will fit all your needs. Campaign management software helps you automate the manual tasks ...

In the summer of 1952, Dwight D. Eisenhower sat down with advertising guru Rosser Reeves to brainstorm ways to use Eisenhower’s military reputation for political advantage. Reeves came up with the ...

In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact with multiple channels, expect tailored communication, and often move ...

Google Ads scripts offer a smarter way to manage your campaigns. Google Ads scripts introduce automation and real-time optimization, freeing you from repetitive tasks so you can focus on strategy and ...

The best laid plans of mice and marketers often go astray. Dates change, costs go up, budgets go down and marketing plans continually alter. Meanwhile, everyone involved has to be kept up to speed. A ...

Marketing campaigns can be a hassle to organize and track, especially with the overwhelming amount of content in both digital and traditional media. Meet MarketWide, a user-friendly campaign ...

PAAR Capital Apps Introduces Campaign Management System as Political Operatives Report Widespread Infrastructure Gaps Ahead of Midterms Campaign managers report spending 15 or more hours weekly on ...

OpenAI is staffing up to expand ChatGPT's marketing reach and build on-platform marketing tools. A recent job listing shows the company is hiring a Growth Paid Marketing Platform Engineer to develop ...

Playing up its position as an independent ad serving shop, Eyeblaster on Monday went live with a new suite of campaign management tools. The new version of Eyeblaster's campaign management suite ...

Today, a social media marketing campaign is a crucial component of any content marketing strategy. Posting to several accounts multiple times a day, however, can be time-consuming. Smart social media ...