PX, a leads and sales optimization platform, has launched Lead to Call Tracking, designed to help marketers measure the actual time of response from the instant a consumer submits a form and the time ...

Call analytics, or "call tracking" as it's commonly called, is vital to gathering and analyzing marketing data for your business. Just as Web analytics can give you in-depth information about how ...

With the existence of advanced smartphones and personal computers, along with accessible Wi-Fi connections almost everywhere, prospective and/or existing customers are often expected to inquire about ...

Before call tracking and digital marketing tools were commonplace, businesses relied on customers to track ad effectiveness. When the phone rang, they’d ask, “How did you hear about us?” and hope the ...

Adam is CEO of Gladiator Law Marketing. He’s an Afghanistan veteran, outdoor enthusiast, husband, and dog parent to two German shepherds. When the phone rings at your law office, it can be a chance to ...

Patient News has introduced a new call-tracking service that allows dentists to see exactly how many calls from potential patients are coming into their practice as a direct result of their Patient ...

RALEIGH, N.C.--(BUSINESS WIRE)--Bandwidth, one of the nation’s leading communications technology companies, today announced KeyMetric, a leading marketing and advertising analytics company, has chosen ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Marketers can now track the number of telephone sales enquiries they receive from people visiting their website. Mediahawk has launched a call tracking service to highlight when visitors become ...

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This ...