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As it’s the New Year, you’ll be keen to implement new processes and marketing models to help your business achieve its best ever sales performance. Whilst there are many different pieces of software ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

Sixty-five percent of customers find it more convenient to contact businesses by phone, as compared to only 24% who prefer to fill out a web form. That is why digital marketers must combine data for ...