Sweden got its own phone number and invited the world to call. As a way to "spark people's curiosity about Sweden" and foster communication between people from different countries, Sweden's tourism ...

In a bid to introduce its people to the world, Sweden's Tourist Association set up "The Swedish Number." The idea is that anyone can call up and they'll be put through to "a random Swede," or at least ...

Are you there, Sweden? It’s us, the world. To mark the 250th anniversary of Sweden’s abolition of censorship, the Swedish Tourist Association has launched a phone number connecting global callers with ...