More marketers would shift their budgets to connected TV from traditional channels if better show-level reporting signals ...

NEW YORK—Music video network Vevo has partnered with cloud-based SaaS broadcast and connected TV (CTV) solution provider Amagi to enhance its global CTV programming and ad infrastructure, Amagi said ...

Enter Your Email to Unlock This Article Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. As previously announced, CTV treats ...

When it comes to curating and monetizing CTV content, do programming and promotion decisions go hand in hand or does one necessarily drive the other? Head of Fubo Studios Pamela Duckworth offers a ...

As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates ...

Add Yahoo as a preferred source to see more of our stories on Google. CTV is Canada’s largest privately owned television network and has consistently ranked as Canada’s top-rated network in total ...

What connected television is, what marketers should know and how its expanded profile is affecting analytics strategy. Video has attracted huge interest among marketers and consumers alike, with ...

Second only to AI in terms of hype, the rush to dominate data aggregation fuels new deals When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The ...

Connected TV consumers are widely on-board with accepting advertising if it means getting free content, confirms a new survey conducted for SpotX. Mintel surveyed a nationally representative sample of ...

TORONTO: CTV has revealed its 2012-13 prime-time lineup, which features a comedy block on Tuesdays with Anger Management and The New Normal, while sister channel CTV Two has slated Nashville, Arrow ...