A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s incomplete data. Sometimes, it’s oversimplified or mislabeled content. And ...
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals NEW YORK, Dec. 4, 2025 /PRNewswire/ -- Nielsen's Gracenote, the power ...
January Digital leads global brands and retailers to grow and adapt to consumer shifts and changing market conditions. The strategic consultancy and full funnel digital agency identifies and solves ...
TV News Check on MSN
Comscore launches daily program-level reporting with deduplicated insights on shows & episodes across CTV & linear TV
Underpinned by AWS agentic AI technology, Comscore's Content Measurement now offers new program-level reporting for advertisers and agencies to maximize ad spend. The post Comscore Launches Daily ...
New AI-powered solution integrates program-level intelligence, AI-Agent content discovery, performance optimization and ...
RESTON, Va., July 15, 2025 (GLOBE NEWSWIRE) -- Comscore (SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-year partnership with HyphaMetrics, a ...
New Integration enables MNTN campaign data to flow directly into Northbeam, helping marketers track, model, and prove how Performance TV drives results - with beta partners seeing 90% net new site ...
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