Between brands who use misleading ecological or social claims in their campaigns and those who decide not to communicate at all, there is a balance to find. How can companies communicate their social ...
Once upon a time, businesses could focus on profitability above all else. Not any more: modern companies are expected to care about making the world better. They’re expected to serve their communities ...
A new study by Dr. Lucie Kvasničková Stanislavská from Czech University of Life Sciences, Prague published in PeerJ Computer Science titled ‘Global analysis of Twitter communication in corporate ...
exchange4media.com and Eikona, the Neutral, Earned Media Planning, Audit & Advisory Service, jointly bring to you an info graphic fortnightly series called EIKONA connect. This series will focus on ...
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