Data and artificial intelligence are crucial for effective customer loyalty programs. They are also revolutionizing the role of traditional CRM platforms. Initially, CRM systems changed business ...

Every day, millions of users leave detailed, unsolicited feedback in app store reviews. Almost no CRM or customer intelligence team is using it.

WALLED LAKE, Mich.--(BUSINESS WIRE)--Imagine what it would be like to go through a name change 50 years after a company was founded. Interestingly enough, the potential brand upheaval for Kirk King is ...

While CardStar mobilizes the loyalty cards for already establish programs, the new Mobile Loyalty Solution from the Enterprise Mobility Solutions division of Motorola, can act as an extension to an ...

Starting in December, that group, which had been the only subset of Microsoft partners authorized to sell the higher-end Microsoft CRM Professional Edition, will have to compete with tens of thousands ...

Customers’ expectations of brands are changing at a rapid rate, especially as choices expand. Are customer relationship management (CRM) programs keeping pace? With multiple analysts estimating 20%-70 ...

Today’s consumers are up against an inflationary environment that is impacting their spending, according to Medallia’s Sense360 report, which showed that consumers are buying fewer products, but for ...

Information technology is a costly enabler of customer relationship management. But CRM programs coupled with smart technology and strategy may soon mean the end of the road for mass marketing in the ...

There are ways to improve customer relationship management without spending huge amounts of money. McKinsey consultants argue that CRM should be more mining of profits than of data. Customer ...

Operating a childcare business requires regular communications with customers and prospects. To do that, you need effective contact organization and communication automation tools. From sending ...

Part 1 of this two-part series takes a look at the state of online bill payment in terms of consumer adoption and market momentum. Paying bills with a few computer clicks sounds like a great idea for ...