Opinions expressed by Entrepreneur contributors are their own. In their book Write Your Business Plan, the staff of Entrepreneur Media offer an in-depth understanding of what’s essential to any ...

You need to think of what you want and whether your plan’s findings suggest you’ll get it. For instance, is your objective to gain freedom from control by other people? If your plan shows that you’ll ...

Starting a business can be a daunting undertaking. As with so many large projects, one of the most difficult challenges is just getting started, and one of the best ways to start is by putting ...

Effective business communication requires planning and coordination. To get the intended message to internal and external audiences, you need to understand the objectives of business communication ...

"Without a plan, even the most brilliant business can get lost. You need to have goals, create milestones and have a strategy in place to set yourself up for success" (Yogi Berra, American ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Starting a business is an exciting journey, full of ...

Business objectives briefly explain the targets a company hopes to reach. Often, a cleaning business includes its objectives in a business plan not only to provide direction toward meeting its goals ...

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...