Small-business owners often find that as their business changes and grows, business processes also require change. This can be especially true in small businesses that initially rely on manual ...

As the business landscape continues to shift, many organizations are involved in a digital transformation that is reshaping and evolving how a business operates. One popular business agility model ...

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In my years as a corporate leader, there seemed to be an emphasis on simply cascading business objectives. Not sharing the rationale or purpose behind them. Not describing the big picture. It was cut ...

Although cybersecurity is the core of their role, chief information security officers (CISOs) must also be business leaders. They support business objectives and goals by providing the most secure ...

Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the ...

One of the greatest failings of a PPC specialist is being unable to take a step back and see the big picture. You can get lost in the weeds of account management and focus too much on vanity metrics, ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Almost 90% of marketing leaders are more focused on business objectives ...