While aspiring entrepreneurs have the drive and vision to launch and grow a business, not all have the resources or networks necessary to make it a success. Franchising can be a tremendous vehicle for ...

McDonald has dedicated his career to exploring innovation-related challenges and their solutions. His early research on startups drew the attention of Harvard’s Clayton Christensen, who became a ...

In order for your company to succeed in the post-pandemic era, you must do two things well: Select your strategy carefully to target a defensible market segment and tailor your business model to ...

The freemium business model is an economic strategy where a company offers basic services, or a subset of its product features, for free while charging a premium for advanced features, functionality, ...