Almost 30 years ago, I stood up with my fellow medical students at my medical school graduation and recited the Hippocratic Oath. While the words of this historic oath have been updated and modernized ...

When you think about the vision and heart of your company, what comes to mind? Do your employees and customers clearly understand these same ideas? If not, it’s a pretty good sign that you don’t have ...

Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Your mission needs to be ...

Opinions expressed by Entrepreneur contributors are their own. A lot goes into building a company before it ever makes a sale — from brainstorming the idea to developing a business plan and crafting a ...

What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...

A social mission drives your organization beyond making a profit as it allows you to have a bigger purpose, which provides better connection points for customers. I believe it's a necessary addition ...

Objective 1 - Identify and implement ethically sound judgment relating to business practices. Objective 2 - Know how individual and organizational ethical behavior impacts corporate reputation and ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

“WE ARE A community company committed to maximum global impact. Our mission is to elevate the world’s consciousness.” The opening lines of WeWork’s prospectus for its planned initial public offering ...