Businesses have plenty of ways to reach large audiences, but email marketing remains one of the most effective. It’s a reliable, affordable and efficient way to connect with prospects at every stage ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Emails are one of the most common forms of communication these days, especially in business. Whether you’re sending correspondence about a job prospect, a business recommendation, or some other ...

Myra Deshmukh worked at Amazon for over a decade and taught a business writing course to other employees. She shares seven tips for improving email communication, including being concise and avoiding ...

Email volume is up 33.9% — here’s how we increased CTR 10% and turned cold leads into 631 replies and 95 calls per week. Keep your subject lines snappy, simple and straightforward. Keep the content of ...

Crafting an effective business email has become something of a lost art. More and more professionals are receiving correspondences with impersonal or no salutations, misspellings, lack of structure, ...

Email communication is the primary way professionals exchange information these days. If you’re like most people, you probably send and receive multiple emails a day. If you’re used to composing ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

The resources listed here are for both faculty and students. These resources include many of the handouts we have created at the HCBW to address specific issues in business writing, such as specific ...

We are living in the golden age of the email newsletter, during which there are subscription opportunities for every imaginable topic — including all things business. Business newsletters offer advice ...