McDonald’s Corp. is developing a loyalty program in the U.S., building upon the chain’s new smartphone app, that could be in place late this year or early next year, company executives said Wednesday ...

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How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

Employee turnover is notoriously high in construction — outpacing other industries by an average of 2.5% in 2024. This churn carries a steep price. Research shows that hiring and training new ...

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

Building long-term relationships with customers and investing in loyalty is a cornerstone of business success. A loyal customer base is the bedrock of sustainable business growth. It needs to be ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.

Acquisition costs dollars. Retention costs pennies. In the restaurant business, our sales funnel is cyclical because we become profitable when we can get our guests to come back. That's why we lean ...

When you think of Millennials, what comes to mind first? If it’s a young person with their eyes glued to their smartphone, tapping out a tweet, a status update, a text or a search — you’re pretty ...

Fanatics is getting into the customer loyalty space. The digital sports platform on Tuesday launched Fanatics One, its first cross-business loyalty program that will offer rewards and experiences ...

Royal Caribbean Group is about to make it a lot easier to stay loyal to one cruise company without being loyal to just one cruise line. Starting in early 2026, a new program called Points Choice will ...