The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...

As AI continues to shape our future, it's crucial to ensure that the applications built on it perform optimally. Building provably great AI-powered applications—that is, applications that deliver true ...

The Barcelona Principles published last June were intended to "raise the floor" for measurement with minimum standards that were agreed upon by the industry. The Barcelona Principles published last ...

BOMA International’s education session, “Changing Times Call for Changing Measures” on Monday afternoon gave an overview of the proposed revisions to the BOMA Office Measurement Standard. “Items like ...

It is estimated that companies in the U.S. are losing as much as $62 billion a year due to poor customer experience alone. This has always been important. But with recent innovations in data storage ...

Choosing the operating system (OS) on which to build the application is the first step to building a PDA-based measurement device. Engineers almost always select between Palm OS or Pocket PC since ...

The International Property Measurement Standards Coalition, a nonprofit group of 45 national and international real estate organizations, is looking to implement a single measurement system for the ...

The cross-platform measurement gauntlet has been thrown down. On Wednesday, Comscore announced plans to launch Comscore Everywhere, a cross-platform measurement suite that will eventually combine TV, ...

India’s test and measurement ecosystem is evolving fast. Star Infomatic leads indigenous innovation for telecom, IT, and smart networks.

Eric Feinberg was finalizing a renewal for an office lease of about 20,000 square feet earlier this year when the deal fell apart. A major reason, the Savills Studley broker said, was his tenant ...