A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...

Here’s a nice thing from some companies this morning — and it’s got a compelling back story, to boot. Lego this morning announced a new accessibility initiative that will make building instructions ...

In recent years Lego has made strides to try and mitigate the impact of its plastic brick empire on the planet, from attempts at making its bricks more environmentally friendly, to slowly bringing in ...