A presentation during the LEGO SMART Play launch event at Mandalay Bay Convention Center on Jan. 05, 2026 in Las Vegas, Nevada. David Becker/Getty Images for The LEGO Group LEGO just made its most ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego sets? Reading time 3 minutes Whenever Lego has added tech into its brick ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

LEGO stunned fans and tech watchers at CES 2026 with a groundbreaking announcement that could reshape how physical play meets interactive technology. The toy maker introduced its LEGO SMART Play™ ...

Lego's Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven't seen from the company before. While the demo Lego gave at its press conference ...

We may receive a commission on purchases made from links. Lego bricks come in a bunch of shapes and sizes, but they're getting a big technical upgrade in 2026 thanks to news announced at CES this year ...

Anthony Taormina is an original member of the GameRant team, having been part of the publication for 15 years. He coordinates content for all facets of the site and manages its social media, PR, and ...

Andrea is an editor at GameRant, where she has been writing professionally about video games for nearly five years. She became a gamer for life at 8, thanks to a copy of Pokemon Red and her Game Boy.

Andy is a seasoned technology journalist with more than 15 years experience in the mobile industry, writing for Digital Trends, Wired, and more. During that time he has reviewed hundreds of ...

Legos aren't just for building. Thanks to Crocs, they have become fashion statements. The Lego Group teamed up with Crocs to create the Lego Brick Clog, which are brick-shaped clogs inspired by the ...