At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen ...

Lego has shown off its most tech-packed brick yet at CES 2026—a 2x4 smart brick crammed with sensors, speakers, and LED lights that brings sets to lif.

After spending time with LEGO Smart Play at CES, I can properly explain what the Smart Brick really does, why launching it ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found that kids were looking for three things in a toy: the ability to play with ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

The heart of LEGO SMART Play™ lies in the LEGO SMART Brick, a compact yet powerful piece of technology embedded within a seemingly ordinary LEGO brick. This revolutionary component boasts an array of ...

The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use of screens.

LEGO has just unveiled a radical shift: fans will be able to interact with their LEGO builds. The technology will be ...

At this year's CES in Las Vegas, Lego has released its Smart Play system, which includes Lego bricks, tags and minifigurines ...