In part three of our series on employer branding, Elizabeth Harr explains the five steps you should take to build and launch the employer brand strategy that works for your company. I’ve already ...

You’ve likely heard of branding before. But what does branding do? What are the steps to achieving a successful one? We’ll walk you through the branding process and the importance of brand strategy.

As most marketers know—consumers buy a brand, not a product. In 2018, more than 61% of consumers purchased a product online, a number that’s expected to grow in 2019, according to recent stats. In the ...

Just like the name of your new RIA, the brand is the next most critical aspect of the firm. After all, it’s your lasting first impression to your esteemed fellow colleagues and prospective clients. Dr ...

When branding, the process should never be rushed. The duration required for branding or rebranding is often affected by various factors such as how much time your company has, the people involved, ...

Employer branding matters. Research shows that 75% of job seekers will investigate a company’s reputation before applying for a job, and 50% of job seekers refuse to work for a company with a bad ...

Payroll and benefits platform Justworks recently launched a new look for its brand, including a fresh logo, updated colors, and an original typeface. The company's senior product designer Chris Carbo ...