Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Today, Nugget is a treasured reminder of our company’s core values. Our mascot exists because I understood the power of brand ...

Defining your brand values can be difficult. Putting them into practice in a meaningful way that doesn't seem lame, forced, or otherwise ham-fisted (read: handing out bobbleheads that represent your ...

Brand messaging is the ship you sail through the choppy seas of modern marketing, so you can better communicate what your brand’s all about—be that to prospective or current customers, internal team ...

Brand Storytelling 2023 saw the return of in-person attendance, and with it the event’s first year of in-person screenings from a variety of brands selected by committee. Two films screened in the ...

Opinions expressed by Entrepreneur contributors are their own. Over the course of my 30-year advertising career, I’ve worked with brands big and small to help them define their positioning, their ...

Mannequins are so ubiquitous it's easy to downplay their visual impact. That is, until something changes. Mannequins have historically gone through trend cycles, according to experts. But they are in ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Values have been a center-stage topic in recent months, where people of all ages, ...

Brand — probably the second most common word you will hear in a discussion about the cannabis industry, the first being cannabis. So how have we come to a place where branding is so important to the ...

Virgin Group’s Jennifer Posnikoff describes how marketers can apply values-driven thinking to better integrate brand-building and performance strategies. This interview is part of 'Unlocking the value ...

Opinions expressed by Entrepreneur contributors are their own. Your brand is no longer just about you or your company. Now, branding is all about the individual. They are seen as symbols representing ...

Ad Fontes Media is releasing a premium version of its media-bias chart to help advertisers determine where to buy media based on the brand’s values. The list names hundreds of online and offline ...