Mannequins are so ubiquitous it's easy to downplay their visual impact. That is, until something changes. Mannequins have historically gone through trend cycles, according to experts. But they are in ...

Brand Storytelling 2023 saw the return of in-person attendance, and with it the event’s first year of in-person screenings from a variety of brands selected by committee. Two films screened in the ...

Brand — probably the second most common word you will hear in a discussion about the cannabis industry, the first being cannabis. So how have we come to a place where branding is so important to the ...

NEW YORK — Brand values have experienced significant transformation in recent years. Diversity, equity and inclusion initiatives from marketers that were once a priority have moved to the back burner, ...

Ultimately, your brand voice is your company's personality. It's the way you speak, your tone, the words you choose and the themes you talk about. And having a brand voice that is genuine to your ...

Ad Fontes Media is releasing a premium version of its media-bias chart to help advertisers determine where to buy media based on the brand’s values. The list names hundreds of online and offline ...

Consistently creating engaging and educational content is not just valuable for a brand but almost obligatory in today's competitive landscape. However, many marketers struggle to understand how to ...

Opinions expressed by Entrepreneur contributors are their own. Your brand is no longer just about you or your company. Now, branding is all about the individual. They are seen as symbols representing ...

Opinions expressed by Entrepreneur contributors are their own. Storytelling is a powerful tool that marketers use to engage their target audience and create a connection between the brand and the ...