It’s human nature to reflexively categorize and sort the information we encounter in our daily lives. To influence the way prospective customers understand your brand, you must present it in a way ...

Lynn Fischer is the Chief Marketing Officer of the Americas at Vista, spearheading innovative marketing strategies for VistaJet and XO. In a world where consumers are inundated with choices, a brand’s ...

Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

So many brands and companies are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply ...

Why many Indian startups fail to scale despite good products. Learn how clarity, positioning, and brand systems drive recall, trust, and growth.

LONDON--(BUSINESS WIRE)--Today, the generation-defying beauty brand Rimmel London announces its new brand positioning, evolving to a beauty innovator that champions the consumer with authenticity, ...

Regent Seven Seas Cruises®, has unveiled its striking new brand positioning featuring a strong and distinctive creative look and bold Unrivaled at Sea™ tagline, firmly cementing their position as the ...