Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Lynn Fischer is the Chief Marketing Officer of the Americas at Vista, spearheading innovative marketing strategies for VistaJet and XO. In a world where consumers are inundated with choices, a brand’s ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on achieving successful brand positioning in your market. In ...

Brand positioning is the anchor of most marketing plans and a blueprint for a significant portion of the go-to-market execution plan. Brand positioning is a critical business discipline for both ...

Launched in 2012, YourStory's Book Review section features over 330 titles on creativity, innovation, entrepreneurship, and digital transformation. See also our related columns The Turning Point, ...

Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. This article explains why you must ...

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when ...

Great brand positioning requires inspiration, bravery, a future vision and don't be afraid of alienating people, says Dragon Rouge's Nick Liddell. In theory, brand positioning can be an immensely ...

Small business owners know that effective advertising is crucial to finding customers and growing their sales. Developing persuasive advertising relies on two key processes: identifying and learning ...