When I first wrote about private label store brands, it was all about getting to know the name brand that are specific to certain retailers, such as the companies behind the Kirkland Signature store ...

PHOENIX — As summer cookouts approach and grocery prices remain high, many shoppers are looking for ways to stretch their budgets. Experts say one effective strategy is choosing store brands over ...

Many consumers are buying retailers’ cheaper alternatives to name-brand items without even meaning to. So-called private-label products have been getting more popular for years as inflation-weary ...

For the experiment, taste testers tried name brands and lower-cost lookalikes from Aldi. First up: crème-filled sandwich cookies. The first cookie got quick praise,"It tastes like an Oreo," a tester ...

I did a taste test of five brand-name cereals and their cheaper generic alternatives from Walmart. I preferred the brand-name versions of Honey Nut Cheerios and Honey Bunches of Oats. However, I ...