If you are starting a new business or thinking of rebranding your current business, you know how difficult it is to come up with a great name – one that is contextual, appealing, remarkable and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The history of marketing is full of examples of these alternate universe examples of what ...

Opinions expressed by Entrepreneur contributors are their own. An astounding 81% of consumers say they need to trust a brand before they’ll consider becoming a customer. That starts with a brand name ...

Opinions expressed by Entrepreneur contributors are their own. Maybe it’s a trend, maybe it’s a coincidence, but lately I’ve seen an uptick in companies reaching out to me for “name assessments.” In ...

When you need to blow your nose, there’s a good chance you ask for a Kleenex, even if the box being handed to you doesn’t bear the Kimberly-Clark-owned Kleenex logo. When you use a brand name as a ...

So you’re using paid search to promote your brand online? I’m sure you have spent a fair amount of money trying to generate more quality leads. The use of your brand keywords and brand name has no ...

J.B. Maverick is an active trader, commodity futures broker, and stock market analyst 17+ years of experience, in addition to 10+ years of experience as a finance writer and book editor. David ...

Clinical trial names span a broad range, from straightforward acronyms to more inspiring titles—see: Eli Lilly’s optimistically dubbed family of Triumph trials—to the downright ostentatious, like ...