Opinions expressed by Entrepreneur contributors are their own. Have you ever wondered how Coca-Cola, a company focused on meeting your beverage needs, sells branded T-shirts or caps? Or how Newell ...

The economy is slowing down. Inflation is at its highest in decades. Many economists and business leaders are predicting a recession - with some saying that it's already arrived. We are in a bear ...

The Home Alone Again themed promotion of Google Assistant and the Arizona Iced Tea and Adidas shoe collection are brand licensing examples from the last year that prove that, when done right, a brand ...

Dublin, Sept. 18, 2025 (GLOBE NEWSWIRE) -- The "Brand Licensing Market Report 2025" report has been added to ResearchAndMarkets.com's offering. The brand licensing market size has grown strongly in ...

From competitive advantage to expanding overall marketing support or rolling out new product launches, many businesses have looked to brand licensing to extend their overall influence. While there are ...

LAS VEGAS--(BUSINESS WIRE)--Licensing Expo 2022, produced in partnership with industry trade association Licensing International, welcomes senior executives from Falcon's Beyond, Robert L. Ward, and ...

Every business owner — and every marketer — incorporates a combination of advertising, public relations, and promotions in their marketing strategies. But how many employ licensing as a marketing and ...

Increasing competition, new structures and evolving legislation mean western brand owners licensing in China for the first time need to be very selective with their strategy. Simon Crompton presents ...

LONDON, UK / ACCESS Newswire / March 19, 2025 / The Global Licensing Group at Informa Markets, the premier destination for advancing the business of licensing, brand extension and collaborations, ...