Russell Brand leaves the Troubabour Wembley Park theatre in north-west London on Saturday. He has denied the allegations made against him. (Alamy) What's happening? Russell Brand has been accused of ...

Retailers know consumer’s purchasing power today has shifted from a “want” to a “need” status, as saving money has become a “fashionable necessity”. This is particularly good news if the retailer has ...

There is a subtle difference between building a successful career and being successful in your career. Building a successful career begins with you and your personal brand. It is your vision of what ...

For many departments outside of marketing, it can be a challenge to understand the value of rebranding a company, especially when business is doing well. And also because some have had experience with ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on achieving successful brand positioning in your market. In ...

Since the dawn of marketing, business leaders have been taught that when consumers reach for the same brand every time they shop, that’s a sign of loyalty. As the theory goes, once that bond is ...

Many people inside and outside the B2B world believe that brand strategy is not as important for B2B companies, and that branding is something that only B2C companies need to worry about. Nothing ...

AUSTIN, Texas--(BUSINESS WIRE)--KEY.co, the leading platform for curated luxury vacation rental homes with personalized in-home services and local experiences, has acquired Experientials, a pioneer in ...

Melanie, the singer-songwriter who rose through the New York folk scene, performed at Woodstock and had a series of 1970s hits including the enduring cultural phenomenon “Brand New Key,” has died. Her ...

FILE - In this 1958 file photo provided by the Buick Motor Division of General Motors Co., triplet girls look at a 1959 Buick LeSabre, with its airplane-inspired design elements like tail fins and a ...