The use of social media platforms for customer engagement and marketing has been growing exponentially over the last decade. Still, there are some platforms that businesses have not fully tapped into ...

When you think of brand-building campaigns, publicity stunts, or viral videos, you typically think of B2C examples. Why? Is it because brand matters more to consumers? After all, people would rather ...

In today's fast-paced and highly competitive business environment, brand management has emerged as a crucial discipline for organizations across industries. A well-crafted brand strategy and effective ...

In today's fiercely competitive market, a company's brand is not only a symbol of the image that it wants to portray, but also a reflection of its core competitiveness. Therefore, brand protection is ...