The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Discover how the Brand Potential Index (BPI) evaluates potential market reach, integrates BDI and MDI, and informs advertising strategies for successful branding.

Building a lifestyle brand requires authenticity, aspiration and targeted consumer identity. Loyal consumers invest in brands that align with their personal values ...

Learn key strategies for creating a brand that leaves a lasting impression. Discover how consistency, differentiation, and creativity contribute to brand success.

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Opinions expressed by Entrepreneur contributors are their own. In the words of Robert Kiyosaki, “If you are not a brand, you are a commodity.” So why is it that so few small-business owners invest in ...

Written by Mark Scott, CEO of Northern Pixels, a mobile app business consulting firm. Companies managing brands are wisely betting consumers will use smartphones and apps as an interface to the brand ...

Comedian Russell Brand was recently invited to give a speech at Turning Point USA's America Fest 2025, and he began his speech with a prayer, where he called Erika Kirk an "example of forgiveness." ...

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when ...

When looking for a car to buy, it's important to take a look at its reliability. Before you buy, here's what Consumer Reports ...