I have been a front-seat observer of the digital evolution in marketing and communications. My career in digital marketing has opened my eyes to how technology has changed the way we communicate with ...

When done right, communication and community-building can be powerful tools that establish your brand as an authority worth ...

Today, many brands are jumping on the nostalgia bandwagon. This retro trend has become an international phenomenon and is affecting the entire marketing mix. Some brands have developed products ...

According to a Brand Finance report, Covid-19 may cost 100 most valuable Indian firms a staggering $25 Bn in terms of brand value. These are trying times. As people go into all-out protection mode, a ...

There is no way to succeed in business without investing in branding. Every business needs to have a plan for how its message will be conveyed to its target market. Brand messaging refers to the ...

Opinions expressed by Entrepreneur contributors are their own. Your personal brand is a culmination of your skills, based on your experiences and personality. In short, it’s the reputation that you ...

The workplace necessitates frequent communication between colleagues, human resources and management staff within the organization. Companies also communicate with outside entities, such as suppliers, ...

Managing brand and reputation in this new AI-driven world is no longer “business as usual,” it’s a profound recalibration of how information is discovered and consumed. Earned media is king again, but ...

Communication is key to running a business. Ideally, a company has a constant back-and-forth stream of idea-sharing and direction. Communicating with staff and communicating the company's brand to ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

HONG KONG--(BUSINESS WIRE)--TCL Electronics Holdings Limited ("TCL Electronics" or "the Company", HKSE stock code: 01070.HK) announced today that it would be acquiring a 100 percent stake in TCL ...