QSR brands have increasingly turned to mobile apps to engage with their customers. From McDonald's notorious deals exclusive to app users to Starbucks rewards for in-app purchases, fast food companies ...

Mastering short-form content is crucial for your app’s growth. Here are five ways you can leverage it to get more app downloads. In-depth audience analysis and engagement are key to creating relevant ...

Early next year, Apple plans to begin running additional ads in search queries, where 65% of downloads start on the company’s platform. The move is intended to help developers and advertisers have a ...

Netflix is revamping its app to compete with social media for daily user attention. Expect a dynamic, interactive hub ...

Although the iPad’s introduction was greeted by some with a ho-hum attitude, Apple’s new tablet device has sparked developer interest, in January nearly tripling the number of applications created, ...

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...