Forbes

Blue Ocean Business Strategy: Key To Overcoming Economic Downturns

One of my favorite business books is called Blue Ocean Strategy, written by W. Chan Kim and Renee Mauborgne, professors at INSEAD, back in 2004. Even though this book was published almost two decades ...
Harvard Business Review

What Is Blue Ocean Strategy — and Where Does It Go Wrong?

Hint: remember to include your non-customers in your market research. Blue ocean strategy is a landmark business idea – first introduced in 2004 in an HBR article. But its co-creator Renée Mauborgne, ...
The Nation Newspaper

Using blue ocean strategy to make millions

It has always been a great challenge to corporate organisations to handle competition effectively, get appreciable market share and achieve profitability. This is why I want us to examine this book ...
Harvard Business Review

Blue Ocean Strategy

Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...
Forbes

A Red Ocean Strategy

The books Blue Ocean Strategy and Blue Ocean Shift both provide insights on how you can create an offering so differentiated that you become a category of one and dominate a market. Instead of ...