Forbes contributors publish independent expert analyses and insights. Creator of Emma's Edition & the Creative Edition Podcast. Are you a brand-new creator? It can feel daunting to start creating ...

At the 2026 NewFronts, YouTube unveiled its revamped Creator Partnerships platform, replacing BrandConnect with an AI-powered system to match brands and creators more effectively. Integrated into ...

Creator-driven platforms will overtake traditional media companies in ad dollars in 2025, WPP Media says. WPP also forecast that creators themselves would earn $185 billion in 2025, up 20% from 2024.

Unilever this year announced a plan to increase the number of influencers it works with by 20 times. Influencer marketing insiders say it led to a gold rush for some areas of the creator economy. The ...