YouTube has launched its revamped Creator Partnerships platform, integrating advanced discovery, outreach, and measurement tools for brands and creators. The update, unveiled at the 2026 YouTube ...

Forbes contributors publish independent expert analyses and insights. Creator of Emma's Edition & the Creative Edition Podcast. Are you a brand-new creator? It can feel daunting to start creating ...

At the 2026 NewFronts, YouTube unveiled its revamped Creator Partnerships platform, replacing BrandConnect with an AI-powered system to match brands and creators more effectively. Integrated into ...

Creator-driven platforms will overtake traditional media companies in ad dollars in 2025, WPP Media says. WPP also forecast that creators themselves would earn $185 billion in 2025, up 20% from 2024.

Unilever this year announced a plan to increase the number of influencers it works with by 20 times. Influencer marketing insiders say it led to a gold rush for some areas of the creator economy. The ...

On average, U.S. consumers spend about two and a half hours per day on social media, with Gen Z topping five hours a day, per S&P Global Market Intelligence Kagan data. Walmart is looking to connect ...