Bing Ads has released a big update for Universal Event Tracking, the relatively new conversion and goal tracking for Bing Ads that will also soon power retargeting on search. If you haven’t ...

In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ...

Bing has rolled out two updates that aim to help position its paid search offering on an equal, if not greater, footing than Google AdWords. In the aftermath of Apple rolling out Intelligent Tracking ...

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today’s Bing Ads Next event. The new tracking capability ...

Bing Ads has developed a way to define and track performance and conversions to meet ad goals. The company announced Universal Event Tracking (UET) Thursday at its Bing Ads Next event in Redmond, Wash ...

Did you know Bing is better at Google when it comes to tracking some FedEx packages? FedEx has a 12 digit tracking number format that Google has no clue how to handle, while Bing handles it gracefully ...

Bing Ads is introducing three new URL tracking parameters, which will further assist advertisers in learning about the source of ad clicks. Tracking parameters can be appended to the end of a ...

Bing is making an effort to keep people up-to-date on the spread of COVID-19 with an interactive tracking map. People can use the map to find out the amount of confirmed cases per country, including ...

As the potentially devastating Hurricane Irene bears down on the east coast of the United States, millions are turning to Google and its new tracking tools introduced earlier this summer to search for ...

Bing announced a new solution to enable tracking across Apple's Safari browser after they implemented Intelligent Tracking Prevention. Bing said "to help ensure that conversions continue to be ...