Decode Data launches on Google Marketplace with a utility that transforms GA4 BigQuery exports and replaces years of tutorials, custom pipelines, and SQL workarounds. Decode Data Solves the GA4 ...

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Also adds a new code interpreter to its conversational analytics agent in Looker to help business users perform more complex data analytics in natural language. Google has made a series of incremental ...

Google Analytics 4 now allows exporting user data to BigQuery. The data includes audience membership, predictive metrics, and last active timestamps. Exporting user data enables better analysis, ...

Google Cloud’s new Data Transfer Service lets organizations transfer data from third-party sources into its BigQuery cloud data warehouse. The cloud provider has partnered with Fivetran to bring it to ...

Lytics, a next generation customer data platform (CDP), today announces the launch of a new clean room solution powered by Google's BigQuery and BigQuery’s Analytics Hub. With ever-changing and ...

Google Cloud Platform is seeing strong demand for its analytics tools and BigQuery as it ramps up its sales team under CEO Thomas Kurian. Here's a look at how the cloud leaders stack up, the hybrid ...