Most moviegoers are now used to buying specific seats when they go to a premium theater. Starting later this year, however, at AMC theaters the best seats in the house will be reserved for those who ...

After a somewhat similar pilot program received backlash three years ago, AMC has come up with a new strategy to reward their most spend-y customers with the best seats. By James Hibberd ...

AMC Theatres is once again testing the waters to see if moviegoers are willing to pay higher prices for better seats at its theaters. News of the chain’s plans to revise its seating strategy arrived ...