Google's updated Performance Max guide provides retail marketers with new strategies. The guide encourages targeting major retail events, streamlining campaign structures, and acquiring high-value ...

When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out ...

Google strong-armed ecommerce marketers into Performance Max campaigns in 2022 by deprecating Smart Shopping and Local campaigns in favor of fewer levers and more AI-driven results. As I wrote in a ...

Most electrical equipment manufacturers provide life and performance expectancies with their equipment in the form of operation and maintenance manuals. Life expectancy is based on the premise that ...

Opinions expressed by Entrepreneur contributors are their own. Amazon Fire Phone, Google Glass, New Coke and Nintendo’s Virtual Boy: What do all these products have in common? They didn’t sell.